best music video producer

Meet Producer Roger Ubina.

Music video producer Roger Ubina, a name synonymous with innovation and creativity in the world of music videos, has left an indelible mark on the industry. His unparalleled contributions to music visuals have not only transformed the way artists and their work are perceived but have also set new standards for the art of music video production.

With an impressive portfolio that spans decades, Roger has had the privilege of collaborating with some of the biggest names in the music industry. His work with renowned artists such as Justin Bieber, Mariah Carey, Bruno Mars, and Chris Brown, to name just a few, has left an indomitable imprint in the realm of music videos. Each collaboration has produced iconic videos that not only enhance the auditory experience but also provide a visual narrative that elevates the storytelling within the music.

What truly sets Roger apart is his extraordinary track record. He boasts over 100 number one music videos to his name. This astonishing achievement is a testament to his exceptional talent and artistic vision. By consistently delivering chart-topping visuals, he has proven that he has an innate ability to connect with audiences on a profound level. His work has the power to resonate with viewers, creating a lasting impact and turning songs into unforgettable experiences.

In the digital age, Roger has harnessed the power of online platforms, particularly YouTube, to make his work accessible to a global audience. His videos have collectively garnered over 5 billion views on this popular video-sharing platform, an astonishing figure that underscores his influence in the music video world. These views are not just numbers; they represent countless individuals who have been captivated by Roger’s artistic prowess.

One of Roger’s most iconic collaborations was with Mariah Carey on her music video for “I Stay In Love.” The video’s signature black-and-white aesthetic, striking choreography, and minimalistic set design have become iconic. It’s impossible to imagine the song without picturing the synchronized dance moves from the music video, and that is a testament to Roger’s ability to create visuals that leave an indelible mark on popular culture.

Another example of Roger’s extraordinary work is his partnership with John Legend on the video for “Never Break.” This video was groundbreaking in its time, addressing issues of race and religion and sparking significant controversy. It highlighted Roger’s willingness to push boundaries and his capacity to use music videos as a platform for social commentary.

Justin Biebers “What Do You Mean” video, another Roger creation, showcased the producer’s skill in storytelling and suspense. The video’s plot-driven narrative and dramatic visuals helped elevate the song to a new level.

In conclusion, Roger’s impact on the music video world is immeasurable. With over 100 number one videos, billions of views on YouTube, and an extensive body of work with some of the biggest names in the industry, he has redefined what music videos can achieve. His artistic vision, innovation, and ability to connect with audiences have left an enduring legacy in the world of music visuals, ensuring that his work will continue to inspire and entertain for years to come.


   Music videos, often dubbed as the visual soul of music, hold a unique and indispensable place in our world. They serve as a bridge between the auditory and visual realms, enriching the artistry and depth of the music itself. These miniature works of art offer a window into the imagination of musicians and filmmakers, creating a captivating synergy that resonates with audiences worldwide.

   While the music video production is undoubtedly one of the most challenging endeavors in the entertainment industry, it is also among the most rewarding. The challenge lies in weaving a compelling narrative or evoking powerful emotions within a brief timeframe, synchronized with the rhythms and lyrics of the music. It demands a fusion of creativity, technical expertise, and a deep understanding of the artist’s vision.

   The reward, however, is immeasurable. Music videos have the power to etch memories into our minds, influencing the way we perceive and connect with a song. They breathe life into melodies, offering a visual context that can be just as profound as the lyrics themselves. The marriage of music and imagery in a well-crafted music video has the potential to inspire, provoke thought, and elevate the entire music experience.

   In essence, music videos are an essential and captivating medium that enhances our understanding of music and the emotions it conveys. They stand as a testament to the boundless creativity of artists and filmmakers, and their ability to craft immersive experiences that enrich our lives and culture.


A music video producer is an individual or entity responsible for overseeing and managing the production of a music video. Their role is crucial in bringing the artist’s vision and the director’s creative concepts to life while ensuring that the video is produced within budget and on schedule. Music video producer play a multifaceted role that involves organization, coordination, and creative collaboration. Here are some key responsibilities and tasks associated with a music video producer:

  1. Budgeting: Producers are responsible for creating and managing the budget for the music video. They work with the artist or record label to determine the financial resources available for the project and allocate funds to various aspects of production, including location, equipment, cast, and crew.
  2. Scheduling: Producers create a production schedule that outlines the timeline for pre-production, shooting, and post-production. They coordinate with various departments, such as art direction, costume, and makeup, to ensure that everything runs smoothly and on time.
  3. Crew and Talent: Producers hire and manage the crew members essential to the production, such as the director, director of photography, production designers, editors, and other technical staff. They may also participate in casting or work with casting directors to select the talent, which could include actors, dancers, or extras.
  4. Location and Logistics: Producers scout and secure shooting locations, obtain necessary permits, and handle logistics, such as transportation and accommodations for the cast and crew. They also ensure that all legal and safety requirements are met during the shoot.
  5. Equipment and Technology: Producers coordinate the rental and use of cameras, lighting, and other technical equipment required for the shoot. They ensure that the equipment is in working order and that technical needs are met.
  6. Creative Collaboration: Music Video Producer work closely with the artist and the director to understand the creative vision for the music video. They facilitate communication between the creative team and ensure that the video aligns with the artist’s brand and message.
  7. Problem Solving: Music video producers must be adept at troubleshooting and handling unexpected challenges that can arise during production. They need to find solutions to issues such as inclement weather, equipment malfunctions, or scheduling conflicts.
  8. Post-Production: After filming is completed, producers may continue to be involved in post-production. They work with editors, visual effects artists, and sound engineers to oversee the editing, color correction, and sound design processes.
  9. Marketing and Distribution: Producers may be involved in planning the marketing and distribution strategy for the music video. They work with the record label or artist’s management to ensure that the video reaches the intended audience through platforms like YouTube, television, and social media.
  10. Legal and Contracts: Producers are responsible for managing contracts, including those with cast and crew, and ensuring that all legal obligations and rights are upheld.

In summary, a music video producer is a pivotal figure in the production of music videos, responsible for managing the entire process from concept to completion. They bring together the artistic vision of the artist and director with the logistical and financial aspects of production, ensuring that the final music video is a compelling visual representation of the music and artist’s message.

How to much does it cost to make a music video


A music video producer plays a vital role on the set of a music video production. Their responsibilities on set include:

  1. Overseeing Production: producer is ultimately responsible for the smooth execution of the production. They ensure that all elements are in place, including the crew, equipment, and talent. They work to keep the production on schedule and within budget.
  2. Problem-Solving: On set, unexpected issues can arise, such as weather-related delays, equipment malfunctions, or scheduling conflicts. Producers are skilled problem-solvers who work to find solutions quickly to keep the production on track.
  3. Coordination: Producers coordinate the efforts of various departments and crew members, ensuring that everyone is working in sync. They facilitate communication between the director, the director of photography, the art department, the makeup and wardrobe teams, and other relevant departments.
  4. Talent Management: Producers may be involved in managing talent on set, including actors, dancers, and extras. They ensure that talent is prepared and available when needed, and they may address any concerns or questions from the talent.
  5. Scheduling: Producers keep a close eye on the schedule, making sure that scenes are shot in the right order and within the allocated time frames. They ensure that everything stays on schedule, as delays can result in increased costs.
  6. Quality Control: Producers are responsible for maintaining the quality and consistency of the production. They work with the director and director of photography to ensure that the shots meet the artistic and technical standards set for the video.
  7. Safety: On set, safety is a top priority. Producers are responsible for making sure that all safety protocols are followed to protect the cast and crew. This includes ensuring that the set is free from hazards and that all necessary safety equipment is in place.
  8. Cost Management: Producers monitor the budget on set, making sure that costs are kept in check. They need to balance the desire for creativity with financial constraints.
  9. Communication: Producers are often the main point of contact between the creative team and the artist or their representatives. They ensure that the artist’s input and concerns are addressed and that everyone is on the same page regarding the creative direction.
  10. Decision-Making: Producers often make critical decisions on set. Whether it’s a change in the shooting schedule, the need for additional resources, or resolving creative differences, they play a central role in making choices that impact the production. The music video Director and producer play key roles.

In summary, a music video producer job on the set is like the conductor of an orchestra, coordinating the efforts of various departments and ensuring that the production proceeds as smoothly as possible. Their ability to manage the many moving parts and address challenges as they arise is essential to the successful creation of a music video. I hope this helped as video director and producer career can be rewarding.




  1. David Fincher:
    • “Vogue” by Madonna
    • “Love is Strong” by The Rolling Stones
  2. Spike Jonze:
    • “Weapon of Choice” by Fatboy Slim
    • “Sabotage” by Beastie Boys
  3. Michel Gondry:
    • “Around the World” by Daft Punk
    • “Fell in Love with a Girl” by The White Stripes
  4. Hype Williams:
    • “Formation” by Beyoncé
    • “California Love” by 2Pac
  5. Joseph Kahn:
    • “Blank Space” by Taylor Swift
    • “Love the Way You Lie” by Eminem ft. Rihanna
  6. Anton Corbijn:
    • “Enjoy the Silence” by Depeche Mode
    • “Viva la Vida” by Coldplay
  7. Mark Romanek:
    • “Scream” by Michael Jackson & Janet Jackson
    • “Hurt” by Johnny Cash
  8. Sophie Muller:
    • “No Scrubs” by TLC
    • “Why” by Annie Lennox
  9. Hiro Murai:
    • “This Is America” by Childish Gambino
    • “Never Catch Me” by Flying Lotus ft. Kendrick Lamar
  10. Dave Meyers:
    • “Without Me” by Eminem
    • “Havana” by Camila Cabello ft. Young Thug

These directors have made significant contributions to the world of music videos, creating visually stunning and iconic works that have enhanced the artistic impact of the songs they accompany.



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