Roger Ubina Music Video Producer



As Roger Ubina music video producer videos are more than just visual accompaniments to a song for me; they’re an entrancing realm where creativity knows no bounds. They’re the canvas upon which I paint stories, emotions, and energy, crafting a visual symphony that amplifies the soul of the music. From that moment as a wide-eyed kid witnessing the magic of Run DMC’s video shoot, music videos became my heartbeat.

They’re an intersection of my passion for storytelling and my deep-rooted love for music, a medium where I can weave together visuals and sound to evoke emotions, provoke thoughts, and transport audiences to another world.

Each video is a chance to encapsulate the essence of an artist’s vision, to innovate, to push boundaries, and ultimately, to create an experience that lingers long after the final frame. For me, music videos aren’t just a job; they’re an ever-evolving journey of expression and connection, where every beat, every shot, and every frame tells a captivating tale.

Short Bio of Roger Ubina

Hey there, I’m Roger Ubina music video producer, and I’m proud to call the Bronx, New York, my birthplace and Harlem, New York, my childhood home. I’ve been in the film production game for a solid two decades now, and it’s been one incredible ride.

My journey into the world of film and music videos started at a young age. I vividly remember the day my family and I passed by Madison Square Garden and witnessed Run DMC filming their legendary music video for “My Adidas.” That moment, surrounded by the crew and cameras, hooked me for life. I’d go to bed every night with the radio on, crafting my own music videos in my head.

While I’ve dabbled in various film projects, my heart has always belonged to music videos. Over the years, I’ve had the privilege of producing over 100 videos for some of the industry’s biggest names. Think Bruno Mars, Justin Bieber, Mariah Carey, Nicki Minaj, and Chris Brown. Working alongside top directors like Carlos Perez, Benny Boom, Erik White, and Brad Furman has been nothing short of exhilarating.

I even took a stint as a video commissioner at Interscope Records, collaborating with the likes of Snoop Dogg, Mary J. Blige, and Keyshia Cole.

Recently, I’ve found immense joy in teaching music video production online through a fantastic platform called Nepris. It’s been incredibly fulfilling to pass on my knowledge and experience to the next generation of creators. This newfound passion for teaching inspired me to start my own blog, where I share how-to guides and insights on all things related to music videos. One of my first blog posts dives into the nitty-gritty of “How to Budget a Music Video.” Give it a read!

With a deep love for music videos, a background in film production, and a desire to empower others, I’m excited to continue making my mark in the world of visual storytelling and entertainment.

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Exploring Roger Ubina’s Creative Process

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A music video producer is a key figure responsible for overseeing and managing the entire production process of a music video, from concept to completion. Their role involves:

Concept Development:

Collaborating with the artist and director to develop the creative vision and concept for the music video.


Creating and managing the budget for the production, ensuring that resources are allocated efficiently.


Developing and maintaining a production schedule, ensuring that all aspects of the video are executed within the given timeframe.

Crew and Talent Hiring:

Assembling a skilled team, including directors, cinematographers, editors, and other essential crew members, as well as coordinating with talent (artists, actors, and extras).

Location and Set Management:

Securing suitable locations, coordinating set design, and managing logistics for on-set activities.


Overseeing equipment, transportation, and other logistical aspects to ensure a smooth production process.

Creative Collaboration:

Working closely with the director, artists, and other creative personnel to bring the video’s concept to life.

Problem Solving:

Addressing unexpected challenges and troubleshooting issues that may arise during production.

Post-Production Supervision:

Managing the editing, visual effects, and post-production process to ensure the final product aligns with the initial vision.

Distribution and Marketing:

Collaborating on the marketing and distribution of the music video to reach the intended audience.

Compliance and Legal Matters:

Ensuring that all necessary permits, contracts, and legal requirements are met.

The role of a music video producer demands a combination of creative vision, project management skills, and a deep understanding of the technical and logistical aspects of video production. Their goal is to facilitate a seamless production process while bringing the artistic vision to life in a visually captivating and compelling music video.

List of a couple of my favorite music video I produced.
Justin Bieber “What Do You Mean”
Bruno Mars “Just The Way You Are”
Mariah Carey “Oh Santa” & “My Love”
Keyshia Cole “You Complete Me”
One Republic “Good Life”
Nicki Minaj “Rake It Up”

Music Videos for Bruno Mars

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Roger Ubina’s Impact on the Music Industry

A compilation of various music videos that were all produced by Roger Ubina. Roger Ubina is a well-known music video director and producer who has worked with a diverse range of artists across different genres. Here’s a brief overview of some of the music videos mentioned in your list:

  1. Chris Brown – “Wrist,” “Back to Sleep,” “Greener”: These are music videos from Chris Brown, a popular R&B and hip-hop artist.
  2. Justin Bieber – “What Do You Mean”: Justin Bieber is a renowned pop artist, and this video is for one of his hit songs.
  3. Bruno Mars – “Just The Way You Are”: Bruno Mars is known for his soulful pop music, and this video is for one of his signature songs.
  4. Mariah Carey – “Oh Santa,” “Up Out My Face,” “Angels Cry,” “My Love”: Mariah Carey is a legendary pop and R&B artist, and these videos are from her various albums.
  5. Nicki Minaj – “Beez In The Trap”: Nicki Minaj is a prominent rapper, and this video features her in collaboration with another artist.
  6. Yo Gotti ft. Nicki Minaj – “Rake It Up”: Another collaboration between Yo Gotti and Nicki Minaj.
  7. Pussycat Dolls – “Beep”: The Pussycat Dolls were a popular girl group, and this video is for one of their songs.
  8. Lil Wayne – “Hustler Music”: Lil Wayne is a well-known rapper, and this video is for one of his tracks.
  9. Chris Brown – “With You”: This music video won an MTV VMA award for Video of the Year.
  10. Chris Brown – “Kiss Kiss”: Another hit from Chris Brown’s discography.
  11. Robin Thicke – “Lost Without You”: Robin Thicke is known for his R&B music, and this is one of his popular songs.
  12. Colbie Caillat – “I Do”: Colbie Caillat is a singer-songwriter known for her acoustic-pop style.
  13. Diddy – “Through the Pain”: Diddy, also known as P. Diddy or Sean Combs, is a hip-hop mogul and artist.
  14. Busta Rhymes – “Touch It Remix”: Busta Rhymes is a legendary rapper, and this video is for a remix of his song “Touch It.”
  15. Keyshia Cole – “You Complete Me,” “I Should’ve Cheated,” “Let It Go”: Keyshia Cole is an R&B artist, and these videos are from her albums.
  16. T-Pain ft. Yung Joc – “Buy You A Drank”: T-Pain is known for his auto-tuned sound, and this video features Yung Joc.
  17. R. Kelly ft. T.I. & T-Pain – “I’m A Flirt”: This video features R. Kelly along with T.I. and T-Pain.
  18. Snoop Dogg ft. R. Kelly – “That’s That”: Snoop Dogg is a well-known rapper, and this video features R. Kelly.
  19. livespecial event den of thieves

Title: A Beginner’s Guide to Getting Into Filmmaking


Filmmaking is a captivating and dynamic art form that allows individuals to tell stories, express creativity, and capture the essence of life through the lens of a camera. Whether you’re a film enthusiast looking to turn your passion into a career or a complete newcomer eager to explore the world of filmmaking, this guide will walk you through the essential steps to get started on your filmmaking journey.

  1. Develop a Passion for Storytelling

At the core of filmmaking lies storytelling. Before diving into technical aspects, it’s crucial to develop a deep passion for storytelling. Study films from various genres, directors, and time periods to understand how storytelling techniques have evolved over the years.

Read books, scripts, and screenplays to grasp the fundamentals of narrative structure and character development. This foundation will serve as the bedrock for your filmmaking career.

  1. Acquire the Right Equipment

While many professional filmmakers work with high-end cameras and equipment, you don’t need to start with the most expensive gear. Begin with what you have, even if it’s just a smartphone. As your skills and passion grow, consider investing in better equipment. Essentials include a camera (DSLR or mirrorless), tripod, microphone, and editing software (such as Adobe Premiere Pro or Final Cut Pro).

  1. Learn the Basics of Filmmaking

To make compelling films, you need to understand the basics of filmmaking. Start by learning about shot composition, camera angles, lighting, and sound. There are numerous online courses, YouTube tutorials, and filmmaking books available to help you grasp these concepts. Practical experience is equally important, so start shooting short films or documentaries to put theory into practice.

  1. Collaborate with Others

Filmmaking is a collaborative art. Connect with other aspiring filmmakers, actors, writers, and crew members to gain valuable experience and insights. Join local film clubs, attend film festivals, and network within the industry. Collaborating with others not only enhances your skills but also opens doors to new opportunities.

  1. Write Your Scripts

If you’re interested in narrative filmmaking, start writing your scripts. Screenwriting is a specialized skill, and there are dedicated software programs and courses available to help you format and structure your scripts effectively. Begin with short film scripts to keep your projects manageable and gain experience in storytelling.

  1. Experiment and Practice

Filmmaking is all about experimenting with different techniques, styles, and genres. Don’t be afraid to make mistakes; they are part of the learning process. Practice is key, so keep shooting, editing, and refining your work. Each project you complete will bring you one step closer to becoming a skilled filmmaker.

  1. Understand Editing and Post-Production

Editing is where the magic happens in filmmaking. Learning how to edit your footage effectively is crucial to shaping your story. Invest time in understanding editing software and techniques. Study the work of renowned editors to gain inspiration and insight into the art of post-production.

  1. Learn from the Pros

Watch behind-the-scenes documentaries, interviews, and director’s commentaries to gain insights from established filmmakers. Learn about their creative processes, challenges they faced, and how they overcame them. These real-world stories can be invaluable in your own filmmaking journey.

  1. Seek Feedback and Criticism

Don’t shy away from seeking feedback on your work. Show your films to friends, family, and mentors, and be open to constructive criticism. Feedback helps you identify areas for improvement and grow as a filmmaker.

  1. Keep Growing and Stay Persistent

Filmmaking is a lifelong learning process. Stay updated with industry trends, new technology, and emerging techniques. Stay persistent in pursuing your passion, even when faced with setbacks and challenges. Your dedication and perseverance will ultimately define your success as a filmmaker.


Getting into filmmaking is an exciting and rewarding journey that begins with a passion for storytelling and a commitment to learning and practicing the craft.

By following these steps, you’ll be well on your way to creating compelling films that captivate and inspire audiences. Remember, filmmaking is about expressing your unique voice and vision, so stay true to your creative instincts and enjoy the ride.

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